Kill A Mockingbird By Harper Lee - 935 Words

The power of childhood innocence reveals the true incompetence of the world around us in a brutal yet fanciful way. In To Kill a Mockingbird, Harper Lee creates the unjust rape trial of Tom Robinson to shed light upon how the power of childhood innocence reveals the true racially-based corruption of the time period. Through the eyes of a child named Scout and the focus on two other child protagonists, Dill and Jean, Lee highlights the way a child views the world versus those jaded by the depravity of humanity. Harper Lee focuses upon the characterization of Scout, Dill, and Jean to present the idea that childhood innocence is blinded from the true evils of society. The characterization of Scout shows how naive childhood innocence can shield children from the harsh harms of racism. Before the court case, the three kids went to town to see where Atticus has departed with a light bulb. After searching through the town, they come across Atticus in front of the county jail sitting and reading a newspaper whilst protecting Tom Robinson inside the jail cell. Shortly after the kids’ arrival, a mob of Maycomb citizens drives up to the jail cell in an attempt to hurt Tom Robinson. Before anything got out of hand, the kids run in front of Atticus and unknowingly disrupt the entire mob. Scout gives a monologue with such quotes as, â€Å"Hey, Mr. Cunningham. How’s your entailment getting’ along?† (Lee, 129) and â€Å"Entailments are bad†¦Ã¢â‚¬  (Lee, 129) The oblivious declarations made by Scout helpShow MoreRelatedKill A Mockingbird By Harper Lee1049 Words   |  5 PagesTo Kill a Mockingbird: How a Story could be based on True Events in Everyday LifeDaisy GaskinsCoastal Pines Technical Collegeâ€Æ'Harper Lee was born in Monroeville, Alabama. Her father was a former newspaper editor and proprietor, who had served as a state senator and practiced as a lawyer in Monroeville. Also Finch was known as the maiden name of Lee’s mother. With that being said Harper Lee became a writer like her father, but she became a American writer, famous for her race relations novel â€Å"ToRead MoreTo Kill a Mockingbird by Harper Lee1000 Words   |  4 Pagesworld-wide recognition to the many faces of prejudice is an accomplishment of its own. Author Harper Lee has had the honor to accomplish just that through her novel, To Kill a Mockingbird, a moving and inspirational story about a young girl learning the difference between the good and the bad of the world. In the small town of Monroeville, Alabama, Nelle Harper Lee was born on April 28, 1926. Growing up, Harper Lee had three siblings: two sisters and an older brother. She and her siblings grew up modestlyRead MoreKill A Mockingbird By Harper Lee1290 Words   |  6 PagesHarper Lee published To Kill a Mockingbird during a rough period in American history, also known as the Civil Rights Movement. This plot dives into the social issues faced by African-Americans in the south, like Tom Robinson. Lee felt that the unfair treatment towards blacks were persistent, not coming to an end any time in the foreseeable future. This dark movement drove her to publish this novel hopeful that it would encourage the society to realize that the harsh racism must stop. Lee effectivelyRead MoreKill A Mockingbird By Harper Lee873 Words   |  4 PagesIn the book, To Kill a Mockingbird, Harper Lee illustrates that â€Å"it’s a sin to kill a mockingbird† throughout the novel by writing innocent characters that have been harmed by evil. Tom Robinson’s persecution is a symbol for the death of a mockingbird. The hunters shooting the b ird would in this case be the Maycomb County folk. Lee sets the time in the story in the early 1950s, when the Great Depression was going on and there was poverty everywhere. The mindset of people back then was that blackRead MoreKill A Mockingbird By Harper Lee963 Words   |  4 Pagesgrowing up, when older characters give advice to children or siblings.Growing up is used frequently in the novel To Kill a Mockingbird by Harper Lee. Harper Lee uses the theme growing up in To Kill a Mockingbird to change characters opinion, develop characters through their world, and utilizes prejudice to reveal growing up. One major cause growing up is used in To Kill a Mockingbird is to represent a change of opinion. One part growing up was shown in is through the trial in part two of the novelRead MoreKill A Mockingbird By Harper Lee1052 Words   |  5 PagesTo Kill a Mockingbird by Harper Lee takes place in Maycomb County, Alabama in the late 30s early 40s , after the great depression when poverty and unemployment were widespread throughout the United States. Why is the preconception of racism, discrimination, and antagonism so highly related to some of the characters in this book? People often have a preconceived idea or are biased about one’s decision to live, dress, or talk. Throughout To Kill a Mockingbird, Harper Lee examines the preconceptionRead MoreHarper Lee and to Kill a Mockingbird931 Words   |  4 PagesHarper Lee and her Works Harper Lee knew first hand about the life in the south in the 1930s. She was born in Monroeville, Alabama in 1926 (Castleman 2). Harper Lee was described by one of her friends as Queen of the Tomboys (Castleman 3). Scout Finch, the main character of Lees Novel, To Kill a Mockinbird, was also a tomboy. Many aspects of To Kill a Mockingbird are autobiographical (Castleman 3). Harper Lees parents were Amasa Coleman Lee and Frances Finch Lee. She was the youngestRead MoreKill A Mockingbird By Harper Lee1695 Words   |  7 PagesIn To Kill a Mockingbird Harper Lee presents as a ‘tired old town’ where the inhabitants have ‘nowhere to go’ it is set in the 1930s when prejudices and racism were at a peak. Lee uses Maycomb town to highlight prejudices, racism, poverty and social inequality. In chapter 2 Lee presents the town of Maycomb to be poverty stricken, emphasised through the characterisation of Walter Cunningham. When it is discovered he has no lunch on the first day of school, Scout tries to explain the situation to MissRead MoreKill A Mockingbird By Harper Lee1876 Words   |  8 PagesThough Harper Lee only published two novels, her accomplishments are abundant. Throughout her career Lee claimed: the Presidential Medal of Freedom, Pulitzer Prize for Fiction, Goodreads Choice Awards Best Fiction, and Quill Award for Audio Book. Lee was also inducted into the American Academy of Arts and Letters. This honor society is a huge accomplishment and is considered the highest recognition for artistic talent and accomplishment in the United States. Along with these accomplishments, herRead MoreKill A Mockingbird, By Harper Lee1197 Words   |  5 Pagessuch as crops, houses, and land, and money was awfully limited. These conflicts construct Harper Lee’s novel, To Kill a Mocking Bird. In To Kill a Mocking Bird, Lee establishes the concurrence of good and evil, meaning whether people are naturally good or naturally evil. Lee uses symbolism, characterization, and plot to portray the instinctive of good and evil. To Kill a Mocking Bird, a novel by Harper Lee takes place during the 1930s in the Southern United States. The protagonist, Scout Finch,

Ops/571 Week 5 Paper - 1086 Words

Statistical Process Control OPS/571 Over the past five weeks, data has been collected from the process of getting my daughter, Sophie, ready for daycare in the morning. I have tracked six key areas, or steps, in the process: The time it takes to wake her up, The time it takes to get her to go to the bathroom, The time it takes to get her stuff ready, The time it takes to get her dressed, The time it takes to brush her teeth and hair, and The time it takes to get her into the car. In this paper, I will discuss what I have discovered based on this data, I will identify roadblocks to the process and recommend strategies to overcome them, and I will discuss the variables which affect the steps in the process. Finally I will discuss†¦show more content†¦The following step is getting her dressed. This is also the step that has been identified as the main bottleneck in the process. This step has a mean time of 16.5 minutes and a standard deviation of 5.16. The extreme deviation in this step is based on a singl e primary factor: fussiness. On some mornings, Sophie is happy with the clothes I have chosen and eager to get dressed. On other mornings she does not like what I have chosen and/or does not want to get dressed. On good days, it generally takes from ten to fifteen minutes to get her dressed, on days when she doesnt want to get ready, it can take up to twenty-seven minutes. Since this step is the primary bottleneck in the process, this is the step I have focused on in regards to improving efficiency. The strategy I have recommended in order to improve efficiency is simple. On the night before, prior to Sophies bedtime, I will pick out her clothes for the following day, with her help. This will allow her to have some level of control over what she wears and she will also know ahead of time what outfit she will be putting on. Doing this should eliminate the problem of her not liking the clothes I have picked out for her and it should improve the mean time and decrease the stan dard deviation of the time it takes to get her dressed. Brushing her teeth and combing her hair is generally an easy process as she enjoysShow MoreRelatedOps 571 (Operations Management) Complete Class Week 1 -5825 Words   |  4 PagesOPS 571 (Operations Management) Complete Class Week 1 -5 IF You Want To Purchase A+ Work Then Click The Link Below , Instant Download http://hwnerd.com/OPS-571-Operations-Management-Complete-Course-1495.htm?categoryId=-1 If You Face Any Problem E- Mail Us At Contact.Hwnerd@Gmail.Com OPS 571 Complete Class Week 1 – 5 All Assignments and Discussion Questions – A+ Graded Course Material Week 1 Individual Assignment: Design a Flowchart for a Process Select a process you performRead MoreOps Flowchart Week 1 Essay example631 Words   |  3 PagesProcess Flowchart OPS 571 December 3, 2012 Process Flowchart Daily tasks are often mundane and become a ritual for many. Often these tasks are process oriented. This allows these tasks to be set-up as a way to save time, improve the structure, or allow one to improve. The use of a flowchart enables the process to be illustrated through its phases in which solutions and tasks can be complete simultaneously. This paper will evaluate the flowchart of my daily task of preparing for inspectionsRead MoreOps-571 Assignment1162 Words   |  5 Pagesof Phoenix OPS/571 – Operations Management DATE HERE Process Improvement Plan Successful organizations continuously strive to improve the processes they have in place. Process improvement leads to better quality control, higher efficiencies and lower costs. In order to implement a process improvement plan, it is necessary to collect and analyze data from the process. In this paper, I present an analysis of the metric data collected for the process I identified during week #1. As partRead MoreProduction Plan for Riordan Manufacturing1451 Words   |  6 PagesProduction Plan for Riordan Manufacturingr University of Phoenix OPS/GM 571: International Operations Management September 14, 2010 Production Plan for Riordan Manufacturing Riorden Manufacturing Incorporated is a global plastic manufacturing company that employs 550 people with annual earnings of $46 million. Riorden has several plants in different parts of the country and overseas with a corporate headquarters in San Jose California. TheRead MoreOps 561- Week 5996 Words   |  4 PagesImprovement Plan OPS 571 April 22, 2013 Richard Franchetti, Facilitator Process Improvement Plan In week one of this class, I was tasked to design a flowchart for a process in my daily life that I can improve. I chose my morning routine before work. My goal is to get out of the house by 7:38am Monday-Friday in order to catch my bus for work at 7:41am. I have trouble keeping track of time, usually missing the bus about one time every two weeks. I have discovered through the flowchart in week one, thatRead MoreStr 581 Essay1954 Words   |  8 Pageswith the textbook used in this course. †¢ Review the Strategic Plan and Presentation Student Information. Course Materials All electronic materials are available on your student website. Week1 Mission, Vision, and Values Tasks †¢ Review the Week One Study Guide. †¢ Review the Capstone Examination Study Materials. Jul, 09 - Jul, 15 Objectives Mission, Vision, and Values 1.1 1.2 1.3 Identify major components of a strategic management process. Evaluate the organizations motivation strategyRead MoreEmergency Department Bottleneck1309 Words   |  6 PagesEmergency Department Bottleneck Proposal Joyan Thomas University of Phoenix Online OPS/HC 571 Patience McGee March 7, 2011 Emergency Department Bottleneck Proposal Introduction Most hospitals experience the affects of the unexpected, ambiguity and uncertainty, and as a result, face challenges with quality. Middletown Hospital is a 200-bed general not-for-profit hospital. The hospital has a 20-bed Emergency Department (ED). It averages 100 patients per day. The CEO of the hospitalRead MoreCareers and Organization28406 Words   |  114 Pagesexamined. Furthermore, a qualitative research has been done to answer the main question. Because the interest of this case study was in building and enriching theory, the bulk of this theory lies at the end of the paper. However, to orient the reader towards the eventual findings, this paper begins by providing a brief theoretical review of meaningful work. MEANINGFUL WORK: A BRIEF REVIEW â€Å"Man’s main concern is not to gain pleasure or to avoid pain, but rather to see a meaning in his life† (FranklRead MoreAccounting: Fraud and Problem-based Learning Case18144 Words   |  73 Pagesgained financially from the fraud. INTRODUCTION ssume you are a CPA hired to audit the books of a minor league baseball team, the à ¬Tallahassee BeanCountersà ® (TBC) from Tallahassee, Florida. It is mid-August, and you have been on the job several weeks preparing for the September year-end. During your stay, you have become acquainted with many of the employees in the teamà ­s small office. You have also observed certain characteristics of TBC (as discussed below). Company revenues are generated fromRead MoreAccounting12472 Words   |  50 Pages......................................................................................... 3 Revenue and Profits ........................................................................................................................................ 5 Bigg-Glowbell Global Locations ....................................................................................................................... 6 Bigg-Glowbell Organization, Products and Services ...................... ........................

The Roots of Happiness - 1560 Words

Early Modern Europe experienced several tragedies in which the citizens sensed that there must be a better way to live where happiness was more familiar. Alterations for what truly defines absolute happiness in a society during these times of catastrophe were expressed through utopian literature. Thomas More’s Utopia, Tomasso Campanella’s City of the Sun, and Caron De Beaumarchais’ The Marriage of Figaro together attempt to answer what truly creates a happy civilization during different periods of crisis within Europe. Each of these utopian literature’s suggest a different origin that happiness derives from, soundly signifying that change in Europe would be beneficial. The revolutionary ideas of change in Europe proposed by Utopia, City of†¦show more content†¦Another interesting approach that Utopia takes to encourage happiness is to have no punishment by death to those who steal. The belief was that without the punishment of death and instead fo rcing the accused to manual labor, in return, there would be no thieves. Showing Utopias Erasmian influence, this idea was derived directly from the Romans who also used manual labor for punishment of thievery. Clearly then, this utopia was pushing for happiness that would not be focused on materialistic goods. Instead, these utopians derived their happiness from moral pleasure, or any enjoyment that was not destructive to the body or morals of themselves or others. For example, the people of Utopia obtained gratification from philosophical debate between others. Happiness was very important to this society for the reason that they believed that God had created man to be happy and enjoy life. Furthermore, God had planted appetites in man for good and healthy things in order to promote a happy life. Thus, citizens were also able to obtain moral pleasure from the natural act of eating. However during this time Europeans were predominantly Catholic, believing in original sin and the id ea that suffering was necessary for redemption of the afterlife. But, Thomas More made this radical statement contradictory for the reason that happiness was so acute in EuropeShow MoreRelatedThe Roots to Happiness907 Words   |  4 Pages The Roots to Happiness Whether you are down to your last dime, bumming around in your worn down denim, or parading around town in your Bugatti Veyron; your attitude towards life is what you make it to be. With an optimistic outlook, you can obtain happiness in any given situation that life deals you. Do you know how to be happy? Or are you patiently waiting for happiness to find you? Looking for said happiness won’t necessarily work easily as one might think, but your thoughts and actions willRead MoreThe Root Of Happiness Is A Emotional State Of Well Being Defined By Positive Emotions1063 Words   |  5 Pageswonder what happiness is. Also, they question what they must do to attain it. There are many different books discussing ways how individuals can find happiness. Gladness is a mental or emotional state of well-being defined by positive emotions. The root of happiness can result in many different things. One, the root of happiness can result in better health, better thinking ability, and the de light in doing what is right. Another, is the result of contentment with the way of life can root from tryingRead MoreIs Moral Behavoir Necessary for Happiness? Essay757 Words   |  4 Pageswill be discussing the subject of moral behaviour and if it is necessary for happiness. The view that this paper will reflect and focus on is that â€Å"moral† behaviour is not absolutely necessary to be happy. To fully comprehend the topic in question we must look at the definitions of morality and happiness. Moral behaviour is subjective in the sense that what may seem right to one person may not seem right to another. Happiness is also entirely subjective due to the fact that what can make one or someRead MoreMoney Can t Buy Everything Essay1134 Words   |  5 PagesDoes it truly bring us happiness? How much do I want or need the comforts of material objects in my life? There is a famous song from Chris Janson that does a pretty good job of summing it up. Chris says Money can t buy h appiness, but it can buy me a boat. I would agree with this! I like to believe that I am a family man. Families are an essence of life. I feel the root of all happiness begins within the wall of your own home. But I do believe money isn’t the root to happiness but after what ChrisRead More Plato and Augustine’s Conceptions of Happiness Essay1319 Words   |  6 Pagesconceptions of what one must acquire to live a truly happy life. While the conventional view of happiness normally pertains to wealth, financial stability, and material possessions, Plato and Augustine suggest that true happiness is rooted in something independent of objects or people. Though dissimilar in their notions of that actual root, each respective philosophy views the attaining of that happiness as a path, a direction. Plato’s philosophy revolves around the attainment of eternal knowledgeRead MoreHow College Student s Level Of Wellbeing And Happiness1340 Words   |  6 PagesWhy is it t hat some individuals are so high above the curve in terms happiness and optimism, even in the face of challenges and misfortunes? Whatever it is, there are individuals in psychology who wish to study and understand the science of happiness. These individuals specialize in the new field of psychology, positive psychology. Such researchers wish to gain insight on gaining happiness and building a resiliency to negative emotions. With an increasing emphasis on measuring college success, primarilyRead MoreSelfish Essay946 Words   |  4 Pagesthough, where you aren’t doing enough for yourself? While it is most certainly good to do someone for someone else, how much should you do for you? It should be obvious that ensuring your own well being and happiness is priority number one. Many people who throw themselves out for the happiness of others are depressed and aren’t happy with their own situation, yet they still continue to be a doormat. While it isn’t good to make yourself out as someone who will do anything to help anyone, being selfishRead MoreThe Death Of Siddhartha Gautama1017 Words   |  5 PagesWhen an average person thinks of Siddhartha Gautama, they often link the religious figure with someone who achieved happiness through various forms of mediation. These generalizations are often fueled by artistic illustrations of the Buddha, which, almost universally, depict him sitting in the Lotus Position. While the religion of Buddhism has deep roots in various forms of meditation, there is not a cut and dry method for an individual to obtain the highest of Buddhist goals, freedom from sufferingRead MoreLiterary Analysis Of The Ones Who Walked Away From Omelas1105 Words   |  5 Pages Deep Roots In the story â€Å"The ones who walked away from Omelas† by Ursula K, Le Guin, Le Guin provides a notion that the cycle of inequality with in a society is intergenerational. At young ages, the children in the town are conditioned to accept inequalities within their society. Although the children disagreed with the treatment of the child locked in the basement, they later assimilated with these harsh realities. Pathing theRead MoreConsumerism Of The United States1411 Words   |  6 Pagescoloration to consumerism that finds it roots within the American society, the generation of today and its values. More money, more problems? It might just be a fact. Recent statistics reveal that â€Å"Americans today, compared to 55 years ago, own twice as many cars and eat out twice as much per person, but we don t seem to be any happier because of it†(Carolyn Gregoire). Big is best, is the motto of the American culture, a culture that has spread its root to every corner of the globe, especially

Identifying Criteria Set For Multicriteria -Myassignmenthelp.Com

Question: Discuss About The Identifying Criteria Set For Multicriteria? Answer: Introducation Bunnings Group Limited is an Australian multinational company owned by Wesfarmers since 1994. It operates in Australia, New Zealand, United Kingdom, and in Ireland. The company was initially founded in 1887 in Western Australia and performed activities such as sawmilling. Later on in 1952, the company becomes a public company and simultaneously expanded its operations in retail industry, and in hardware stores. In 1990s, organization started expanding its business in the overseas marketing and with this effect; company opened its first warehouse style store in Melbourne in 1994. Bunnings currently operates in more than 300 store locations along with the retails chains such as Home Timber and Hardware, Mitre 10 and other retailers. With this effect, organization has 20% market share in the Australian retail hardware industry. Companys product offering is wide and huge. They provide unique and useful products for DIY projects, for builders as well as fancy items which are useful for re novation type of procedures. Along with this, they also provide fittings for bathroom and kitchen, flooring materials, lightning products, paint, hardware and tools, window furnishings, etc. (Bunnings Warehouse, 2018). The aim of this report is to expand the business of Bunning Group Limited in Asian countries with the objective to increase their revenues and presence in the international market. While executing the research methods, organization observed that the Singaporean market will be more suitable for Bunning Group limited in order to expand their operations. Bunnings Warehouses are not reached to the Asian countries and for enhancing their international approach, Singaporean market have been chosen. The report will include the research methods used for selecting the market, market entry strategies in order to attain the desired goals and the objectives. Apart from this, the report will include the market strategy recommendations under which the companys PESTLE and SWOT analysis will be performed. The next of the report will include the marketing mix recommendations through which an effective position will be developed in the Singaporean market. Along with these strategies, promotional and a dvertisement strategies will also be covered in this report with the objective to enhance the market presence of the organization in the international retail chain industry. Evaluation of selected target market In order to select the target market for the organization with the motive to increase their global presence, Singaporean market has been chosen. Singapore market has been selected due to numerous vital elements such as presence of big retail companies in and the emerging economy rate. Apart from these elements, organization is able to uplift its performance in the target market with the help of its own services and product offerings. Only few competitors are available which performs the same functionalities as of Bunning Warehouse. Their unique products and services are the major reason for their success and growth, with this; they had developed an effective position in Australia, New Zealand, and Ireland and in United Kingdoms market (Tabrizi, et. al., 2014). In the search operation of the target market, organization has used secondary research method which is also known as the desk research. In this research method, organization could utilise the information already researched by the psychology, newspapers, journals, articles as well as through digital platforms. Information shared by websites could also be used for reaching to the final decision in relation with the motive to expand the business operations of organization in the international market. This method includes internal desk research and the external desk research and it helps the organization to determine the most appropriate technique in relevance with identifying the market conditions of Singapore with the motive of setting up an effective position in the target market. This will help the organization to acquire the distinct market share in the target market along with determining the opportunities to expand the business in the international market (Water, et. al., 2014). Market entry recommendations There are numerous market entry options available for the business enterprise to enter into the domestic or international market with the motive of expansion. Prior to the adaptation of most appropriate strategy, it has been recommended to the organization to research the future aspects of the market entry strategies in relevance with obtaining the desired goals and the objectives. Along with this, the determination of the factors related with the market entry options is necessary with the objective of successful expansion in the target market. Following are certain recommended market entry strategies for the Bunnings Group Limited in order to make the expansion effective and result oriented: Joint Venture: It is a particular form of partnership which involves two companies working together on a particular project. This form of partnership is done for certain period of time in order to accomplish the desired tasks. Two companies specialised in their sectors agree to work on the same project for attaining their targets. Market conditions and the environment plays crucial role in the operations of these types of firms as these are formed for a limited period of time in order to accomplish the desired task. Generally, profit sharing ratio amongst the companies is equal otherwise it depends on their mutual understanding. Bunnings Group Limited could come into a joint venture type of firm with a well-known brand in the Singaporean market. This will help the organization to understand the business environments conditions as well as it will help them to ascertain the opportunities for setting up their brand image effectively. The best example of joint venture type of firms is So ny and Ericsson, both of them decided to manufacture the cell phones and for a long period of time, this joint venture enjoys the leading position in the market. Thus, it has been recommended to the Bunnings Group Limited to operate their functionalities in the Singaporean market in the form of joint venture type of business entity (Morschett, Schramm-Klein Swoboda, 2010). Franchise: Franchising is a typical North American process which is used for expansion of the business in the international as well as in the domestic markets. Now this process is being used by other parts of the globe also in order to attain their desired goals and the objectives. This form of business enterprise is majorly used by the fast food companies under which same type of food items and beverages are delivered to its consumers. Bunnings Group Limited could adopt this strategy in relevance with setting up their strong image in the Singaporean market. This form of business will be adopted only by reviewing the demand of the products and services delivered by the organization in the target market. Without appropriate information, organization would not be able to acquire the appropriate market share in the target market. In a franchise model, organization needs to provide the details of their business to an outsider of the target market with the reputed brand name. With the hel p of the effective brand image, business could easily be set up along with the attainment of the goals, objectives and objective to establish a unique image in the market becomes an easy task (Moore, Doherty Doyle, 2010). Licensing: This is a general mode of entry into the new market; it involves huge paper work under which company gets the right to sell its products and services in the target market consenting over several conditions, rules and regulations. With the help of this strategy, organization would be able to accomplish its tasks in an effective manner. Apart from this, organization will get the official license to perform its functionalities in the target market with the motive of acquiring a separate and important position in the target market. Bunnings Group of Limited is performing its operations in several countries, thus, it is required to adopt the most appropriate market entry strategy for maintaining the brand image of the organization. Along with this, it is necessary for the organization to acquire the appropriate share in the market with the objective of increasing its effectiveness in the international market (Glowik, 2016). Direct Exporting: This strategy is used for trading in the international markets without showing its presence in those markets. This procedure involves the selling over the demand and this procedure involves seller, buyer and agent from both the countries which will help the seller and buyer to accomplish the task in an effective and appropriate manner. Agents and distributors becomes the face for the company because they are the people who have traded with its consumers on behalf of the company. Thus, they plays crucial role in these types of activities and for the company, these types of employees carry huge importance (Omar Porter, 2010). Amongst these market entry strategies, Bunnings Group Limited could adopt the most appropriate strategy in relation with their goals and objectives. Bunnings Warehouse has developed a reputed position in the international market with its superior level of services. Along with this, the company is majorly known for delivering the essential products and services to its consumers in order to increase their effectiveness. Reviewing the organizational working procedure and the future market conditions, it has been recommended to the Bunning Group limited that licensing or joint venture type of market entry strategies could be adopted in relevance with setting up an effective position in the target market. In auditing to this, licensing and joint venture type of market entry strategies are effective enough to extract the positive outcomes for the organization. In joint venture, risks factors will be distributed amongst the companies involved and the same will be executed with profits. In o rder to increase their effectiveness in the target market along with developing an important position, organization will be able to identify the market conditions of the target market (Stevens Dykes, 2013). Target market for organization in Singapore Bunnings Warehouse provides various products and services to all segments of audience. This strategy is being used by the organization for approaching to the right market in order to enhance the demand of their products and services. With the help of increase in the demand, chances for attainment of the goals and the objectives for the organization will be increased. Bunnings Limited majorly deals in homewares, accessories, and warehouse services to the retail chain companies in order to store their goods in a safe and secure manner. Company is operating its activities from more than 300 locations along with approximately 30,000 employees. Organization has covered almost 20% market share in the Australian retail hardware sector and in order to accomplish its objectives related to the increase in the international presence of the organization, they are continuously planning to expand in the rest part of the globe (Martorell, Mulet Otero, 2013). Major target market for Bunnings Group Limited in Singaporean market will be retail chain companies, bathroom fittings organizations, and the companies with the functionalities in the market of light fittings, electrical appliances, outdoor living, paint products, storage places, and warehouses and the hardware and furniture stores, etc. Apart from this, organization has executed the segmentation and positioning strategies in order to analyse the current market conditions and the influence of the external environmental factors. This has helped the organization to develop its position in the target market along with the motive of fulfilling its consumers needs and requirements (Srdjevic, Bajcetic Srdjevic, 2012). Marketing Strategies Marketing strategies are used for setting up the position of the organization in the target marketing. Prior to implementing these strategies, organization is required to perform certain steps in order to analyse the current marketing environmental conditions and the companys strengths, weaknesses, opportunities and threats through which the effective strategies or the model could be adopted for the purpose of enhancing its effectiveness in the target market. PESTLE analysis Political factors: Political risk in Singapore is quite low as well as the political rules, regulations and the frameworks are supportive for business corporations in order to increase their countrys economic conditions. According to the Political and Economic Risk Consultancy, lowest political risks are involved in Singapore. With the help of democratic nation, political stability could be analysed and this has led to the better standard of living for the citizens of the country. With these frameworks, opportunities for the multinational and domestic corporations have been increased. Political factors and their policies invites the business corporations for conducting their operations in Singapore and this will increase the opportunities for Bunnings Limited in order to successful expansion (Pestle, Crowley Weirauch, 2014). Economic factors: Singapores economic conditions are vibrant and free market economy. With the involvement of huge multinational companies in the economy, economic conditions of Singapore have been increased rapidly and it is one of most emerging countries in Asian continent. Per capita income of citizens of country is highest amongst the ASEAN. Apart from this, Singapore is also known for the corruption free economic conditions and with this effect, opportunities for business corporations are huge as well as supportive. In these conditions, Bunning Limited will easily be able to set up their strong and effective position in the Singaporean market along with their motive of increasing their global presence will also be fulfilled (Kolios Read, 2013). Social factors: Social factors such as customers preferences, markets current trends, culture and values of the country. Organization needs to consider all these factors before setting up its outlet in the target market in order to achieve the desired objectives and the goals. Apart from this, it is crucial for the organization to develop and adopt certain strategies in relevance with the global factors (Helms Nixon, 2010). Technological factors: Technological factors such as improvement in the technology, introduction of new devices, machinery and the technological advancement are the major factors which influence the organization towards resistance to change. Change is necessary for improving the organizational performance as well as it is crucial from the perceptive of gaining the competitive advantage. Adaptation of these factors will help the organization to enhance their effectiveness as well as to gain the competitive advantage in the target market (Amin, Razmi Zhang, 2011). Legal factors: For improving the performance of the organization, legal obligations should be fulfilled with the motive of economic growth. It is required for the organization to develop certain effective rules, regulations and the policies through which the strategies could be utilised on the basis of legislative requirements. This will help the Bunnings Limited to attain its goals and the objectives along with development of an effective image (Huang Sarigll, 2014). Environmental factors: In Singapore, the Ministry of Environment and Anti-Pollution Unit is continuously working upon certain crucial environmental factors such as maintaining air quality, controlling the pollution factors, etc. With the effect to these factors, business organizations need to contribute certain part of their revenues with the objective of increasing the effectiveness of their functionalities (Kim Hyun, 2011). SWOT analysis Strengths Huge network of more than 300 stores locations in Australia, Ireland, and United Kingdom and in New Zealand. Organization has wide product offering for various segments of public (Gordon, 2012). Loyalty and training programs for their employees in order to improve their effectiveness and efficiency. Experts are appointed in order to provide specialised services to its clients (Peter Donnelly, 2011). Bunnings Warehouse is known as the widest and largest household hardware retailer across the Australia. Weaknesses Organization is not available on online platforms through which their distribution platforms are limited to an extent. Lack of administration and controlling methods. Requirement of the services and products offered by Bunnings Limited is decreasing due to people are concerned about the self-service and related services (Luan Sudhir, 2010). Opportunities Organization could operate its functionalities through online shopping websites in relation with increasing their revenues and profitability. People are concerned about their luxury and hangout places, thus, Bunnings Limited needs to fulfil those requirements in an effective manner. Threats Aggressive competition is being faced by the competitors engaged in the same type of industry. Aggressive and trending technologies used by the competitors for promoting their products and services. Suitability of Marketing Mix Recommendations This tool could be used by the business enterprises for increasing their efficiency through promoting their products and the services in an effective manner. Along with this, the crucial part of this strategy is to promote the main features and elements of the organizational products in order to set up an effective image in the target market along with gaining competitive advantage. This tool is effective enough to uplift the performance of the organization along with determining the various opportunities for increasing their revenues and the profitability. Following are certain crucial attributes of marketing mix strategy: Product: This attribute of the marketing mix tool describes the unique features and the elements of the products to its target audience. This element is useful for increasing the effectiveness of the product as well as it helps the organization to promote their products in the target market in an effective manner. Price: Price of the product plays crucial role in relevance with the demand. In order to increase the demand of the product, price of the products should be set on the several bases through which the organization could be able to uplift its competitive advantage (Mintz Mintz, 2013). Place: Place of distribution is the outlet of the operations through which the target audience could be able to get the products and services. This will help the organization to approach its audience in an effective manner and it could also help the organization to uplift their goodwill in the market. Promotion: This attribute describes the promotional techniques used by the organization in order to promote their products and the services in the target manner in an effective manner. Apart from this, it plays crucial role in relevance with gaining competitive advantage and the desired goals and the objectives (Armstrong, et. al., 2015). Conclusion From the aforesaid discussion, it can be concluded that the Bunnings Limited is a multinational Australian company known for providing several services and products to the retail chain stores, directly to the consumers, etc. Currently, they are present in New Zealand, Ireland, and Australia and in United Kingdom. With reviewing the success of the organization in those continents, organizational management has decided to increase their global presence and for the same reason, Asian continent has been chosen with increase in the number of retail chain companies. Along with this increase, Singapore has been chosen for setting up their store in relevance with increasing their effectiveness as well as for attainment of the growth related objectives. In this report, market entry options are discussed in relevance with the entering into the particular countrys market. 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